How it all began

At the end of 2012, the “usability tree” was planted as part of the funding initiative “Usability” of the Federal Ministry of Economic Affairs and Energy (BMWi). With UseTree, an interdisciplinary research project was launched focussing on raising awareness of the topic of usability.


Throughout the duration of the research project, methods supporting companies in the development and acquisition of user-friendly products could be tested and optimised in numerous pilot projects. It is precisely this experience and learned know-how that we want to use in order to successfully position your products on the market.