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Magazine by UseTree
Recommendation Reading Time 1 min | 31.10.2018

‘The Mom Test’ by Rob Fitzpatrick

Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!

by Redaktion

Our UseTree library is growing as every team member, in turn, adds a book to it month after month. We would like to recommend some of them to you.

Julia, UX writer: ‘Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!

The Mom Test’ explains what questions you need to ask your future customers to get honest feedback on which you can build up a business plan.

  • Talk about your interviewee instead of your idea.
  • Ask for personal experiences from the past instead of general assumptions about the future.
  • Talk less and listen more.

These are just some of the rules that Rob Fitzpatrick sets up and underpins with realistic and entertaining examples. Reading them has taught me simple and effective tricks that I have been using in my own interviews ever since.’

Photo credit: UseTree