Users’ trust – hard to win, easy to lose.
Sarah Schulte, a trained psychologist, has a lot to say when it comes to the real needs of users interacting with artificial intelligence. The greatest inventions and applications are only successful if users love and recommend them. Which is why Sarah talked about how to gain and maintain the trust of users in the long run. Transparency is key: what data is stored? What is it used for? When are users interacting with a person, or actually a chatbot? This is where UX designers come into play, in their classic role as translators between humans and technical systems.
UX consultants – translators of user centered product development
To really tailor a product to its future users, UX designers and consultants are extremely important. They act as mediators between the perspective of the user and that of the software developer. In the future, the mediation between AI systems and users will become more necessary than ever.
Photo credit: UseTree