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Design that creates impact

We design interfaces that people understand – clear, trustworthy, accessible. Design is not an end in itself. It connects brands, systems, and users to create a consistent experience.

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Why design

Design as a bridge between people, brands, and systems

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Design makes complex products understandable. It provides orientation, conveys attitude, and enables trust. Not as a final step, but as an integral part of good product development.

Why design

Design as a bridge between people, brands, and systems

‍

Design makes complex products understandable. It provides orientation, conveys attitude, and enables trust. Not as a final step, but as an integral part of good product development.

Our design mindset

Design doesn't decorate, it guides

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We design for usage situations, not for screens. Our design combines user needs, technical conditions and brand identity. This results in solutions that work – not just look good.

Our design mindset

Design doesn't decorate, it guides

‍

We design for usage situations, not for screens. Our design combines user needs, technical conditions and brand identity. This results in solutions that work – not just look good.

Enable collaboration

Good design creates a common language

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It brings teams together, makes decisions transparent, and reduces friction during implementation. In this way, design becomes the connecting foundation between strategy, development and operations.

Enable collaboration

Good design creates a common language

‍

It brings teams together, makes decisions transparent, and reduces friction during implementation. In this way, design becomes the connecting foundation between strategy, development and operations.

What design can do

Create orientation

Making complex systems understandable and usable

Build trust

Create clarity, consistency, and control over the user experience

Ensuring accessibility

Design for all people, regardless of abilities or context

Make brands tangible

Translating identity and attitude visibly and noticeably

Increasing quality

Reduce errors and simplify usage

Making an impact

Use design as a measurable contribution to product success

Our Process: Design across the entire product life cycle

Design accompanies the entire product life cycle from initial vision to continuous development.

Depending on the phase your product is in, design takes on different tasks. This is how we use design throughout the product life cycle:

initiation
Define
Build
Use
Transition

Provide orientation

It all starts with a shared understanding. We translate requirements, framework conditions, and user needs into initial design guidelines.

Objective: A clear direction for all further steps.

BW
Brand Workshop
VCA
Visual Competitive Analysis
TA
Trend Analysis
DBC
Design Brief Creation
DTW
Design Thinking Workshop

Design structure

Direction becomes structure. We develop information architecture, interaction concepts, and visual guidelines.

Objective: Comprehensible structures that provide orientation and make decisions easier.

IA

Information Architecture

UFD

User Flow Diagrams

TS

Typography Selection

DP

Design Patterns

S

Sketching

CD

Conceptual Design

LFP

Low Fidelity Prototyping

MB

Moodboards Refinement

EID

Ecological Interface Design

Implement experiences

Concepts can be experienced. We design interfaces, iteratively test and refine details.

Objective: Intuitive, accessible, and consistent user experiences.

DD

Detailed Design

SG

UI Style Guide

CL

Component Libraries

DS

Design System

RD

Responsive Design

LFP

Low Fidelity Prototyping

HFP

High Fidelity Prototyping

I&I

Icons and Illustrations

ID

Iterative Design

Develop systems

Products grow. Design must grow with them.
We ensure that design remains consistent and compatible over the long term.

Objective: Scalable design solutions for growing systems and teams.

BM

Benchmark Analysis

BW

Brand Workshop

DS

Design System

I&I

Icons and Illustrations

DBC

Design Brief Creation

ER

Expert Review

GA

Expert Report

TA

Trend Analysis

SW

Stakeholder Workshop

Improve usability

Everyday use reveals whether a design works.
We analyze usage and optimize it in a targeted manner.

Objective: Sustainable improvement of the user experience.

UT

User Training

RD

Redesign

MP

UI Migration Planning

EOL

End-of-Life UI Adaptions

Why UseTree when it comes to design

Design determines whether products are understood.
Not through appearance, but through clarity, structure, and attitude.

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We shape design as a bridge between people, brands, and systems.
So that complexity can be managed and trust is created.

DOS

What we do

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  • We create understandable structures.
  • We think of design from a human perspective.
  • We integrate digital accessibility right from the start.
  • We make design consistent and scalable.
  • We translate attitude into design.

Dont's

What we don't do

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  • No design for design's sake
  • No visual cosmetics without a concept
  • No interfaces just for experts
  • Don't ignore the usage context
  • No design without responsibility

Our Conclusion

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Good design works.

For everyone, not just a few.

Do you have any questions?

Let's find out what your users really need, and how you can turn insights into impact.

Stefan Häber

Stefan Häber

Design Lead

request@usetree.com
+49 30 8632919-1
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Our work in practice

How we turn ideas into products