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Design

Design that creates impact

We design interfaces that people understand – clear, trustworthy, accessible. Design is not an end in itself. It connects brands, systems, and users to create a consistent experience.

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Why design

Design as a bridge between people, brands, and systems

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Design makes complex products understandable. It provides orientation, conveys attitude, and enables trust. Not as a final step, but as an integral part of good product development.

Why design

Design as a bridge between people, brands, and systems

‍

Design makes complex products understandable. It provides orientation, conveys attitude, and enables trust. Not as a final step, but as an integral part of good product development.

Our design mindset

Design doesn't decorate, it guides

‍

We design for usage situations, not for screens. Our design combines user needs, technical conditions and brand identity. This results in solutions that work – not just look good.

Our design mindset

Design doesn't decorate, it guides

‍

We design for usage situations, not for screens. Our design combines user needs, technical conditions and brand identity. This results in solutions that work – not just look good.

Enable collaboration

Good design creates a common language

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It brings teams together, makes decisions transparent, and reduces friction during implementation. In this way, design becomes the connecting foundation between strategy, development and operations.

Enable collaboration

Good design creates a common language

‍

It brings teams together, makes decisions transparent, and reduces friction during implementation. In this way, design becomes the connecting foundation between strategy, development and operations.

What design can do

Create orientation

Making complex systems understandable and usable

Build trust

Create clarity, consistency, and control over the user experience

Ensuring accessibility

Design for all people, regardless of abilities or context

Make brands tangible

Translating identity and attitude visibly and noticeably

Increasing quality

Reduce errors and simplify usage

Making an impact

Use design as a measurable contribution to product success

Our Process: Design across the entire product life cycle

Design accompanies the entire product life cycle from initial vision to continuous development.

Depending on the phase your product is in, design takes on different tasks. This is how we use design throughout the product life cycle:

initiation
Define
Build
Transition
Use

Provide orientation

It all starts with a shared understanding. We translate requirements, framework conditions, and user needs into initial design guidelines.

Objective: A clear direction for all further steps.

Brand Workshop

Description:

A brand workshop provides clarity about what a brand stands for and what attitude it conveys. Together, we define values, tone of voice, and expression—not merely as a collection of terms, but as a guide for future design. This brand identity forms a design philosophy that steers UI decisions and ensures that digital products tangibly communicate the brand’s core attitude.

‍

Your input:

  • Insight into existing brand or communication principles
  • Willingness to sharpen attitude and expression together

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Our result:

  • Joint definition of brand values and design approach
  • Derivatives of how this identity can be shown in digital products
  • Basis for consistent design decisions throughout the project
Let's Talk

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Visual Competitive Analysis

Description:

A visual competitive analysis shows how your own image is positioned in the market environment. We analyze the visual designs of relevant competitors and examine which design elements create trust, orientation, or recognition. This is not about imitation, but about understanding which visual principles work and where differentiation is possible. The result creates a basis for design decisions with a clear direction.

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Your input:

  • Insight into the market environment or relevant competitors
  • Clarification of the desired visual focus

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Our result:

  • Systematic analysis of visual strengths and weaknesses in the competitive environment
  • Identification of recognition and differentiation potential
  • Conclusions for the visual development of your own brand or products
Let's Talk

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Trend Analysis

Description:

Trend analysis makes visible how visual design is developing in the digital space and which trends could shape future perception. We observe current design movements and interpret which of them have the potential to be relevant in the long term. The aim is not to copy trends, but to consciously orient design in such a way that it is compatible today and lasts tomorrow.

‍

Your input:

  • Insight into brand attitude or desired design positioning
  • Clarification of the environment in which the design should be effective

‍

Our result:

  • Overview of relevant and emerging design trends in a project context
  • Assessment of which developments can contribute to design
  • Information on where topicality can be used consciously
Let's Talk

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Design Brief Creation

Description:

A design brief consolidates what the design should represent and the requirements it must meet. We capture goals, expectations, and constraints to ensure that subsequent design decisions are built on a solid foundation. The brief serves as a point of reference: defining the intended impact, the priorities, and the clear boundaries of the project. This provides orientation before the first drafts are even developed.

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Your input:

  • Insight into project goals, expectations and framework conditions
  • Willingness to jointly clarify the design direction

‍

Our result:

  • Clearly structured design letter with goals, requirements and limits
  • Orientation for subsequent design steps
  • Common basis for feedback and decision-making processes
Let's Talk

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspend Varius Enim in Eros Elementum Tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean Faucibus Nibh et Justo Cursus id Rutrum Lorem Imperdiet. Nunc ut sem vitae risus tristique posuere.

Design structure

Direction becomes structure. We develop information architecture, interaction concepts, and visual guidelines.

Objective: Comprehensible structures that provide orientation and make decisions easier.

Information Architecture

Description:

A good information architecture creates order before design begins. It determines how content, functions and areas relate to each other — in such a way that people can intuitively orient themselves. We structure information based on real usage situations and develop a system that provides clarity and overview. This creates the basis for navigation, comprehensibility and efficient interaction — regardless of what the interface looks like later on.

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Your input:

  • Insight into existing content, structures and functions
  • Common understanding of target groups and usage scenarios

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Our result:

  • Structural model that organizes content and functions in a comprehensible way
  • Visualized information architecture as a basis for navigation and design
  • Basis for wireframes and further design steps
Let's Talk

User Flow Diagrams

Description:

User flow diagrams show which paths people take through a system and which steps they go through. We visualize how interactions are interconnected and at which points decisions, interruptions or detours can arise. The presentation helps to plan navigation and processes in such a way that user guidance is clear and comprehensible — before interfaces are designed.

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Your input:

  • Insight into central usage scenarios or tasks
  • Voting which routes are particularly relevant

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Our result:

  • Visualized user flows with clearly identifiable steps and branches
  • Identification of potential points of friction in navigation
  • Basis for further developing interaction and UI logic in a targeted manner
Let's Talk

Typography Selection

Description:

Typography shapes how content is perceived and understood. In Typography Selection, we define fonts, sizes and hierarchies so that texts are easy to read and provide orientation. In doing so, we not only look at aesthetics, but above all at function: Which font carries information, creates clarity and supports the brand's attitude? The result is a typographical system that brings together design and content.

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Your input:

  • Insight into brand voice and creative expression
  • Access to existing style guides or design guidelines, if available

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Our result:

  • Selection of suitable typography with clear functional assignment
  • Definition of font sizes, spacing, and hierarchies
  • Basis for consistent text design in the interface
Let's Talk

Design Patterns

Description:

Design patterns help make recurring interactions consistent and intuitive. We utilize proven patterns to structure UI elements in a way that feels familiar, allowing users to navigate with ease. This is not about simple repetition, but purposeful standardization: identical behaviors are represented identically, while differences are intentional. This provides orientation, reduces cognitive load, and makes the user experience predictable.

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Your input:

  • Insight into recurring interaction patterns or functional areas
  • Coordinate which elements should be prioritized

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Our result:

  • Definition of suitable design patterns for central interactions
  • Consistent UI basis for recurring elements
  • Basis for efficient design and subsequent scaling in the design system
Let's Talk

Sketching

Description:

Sketching helps to quickly make initial ideas visible — before they are translated into design. In simple sketches, we visualize how a function could work or how a process could be structured. The reduced form of presentation supports joint thinking and enables rapid coordination without binding oneself to details early on. This results in quick decisions with little effort.

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Your input:

  • Insight into key functions or desired scenarios
  • Coordination of areas for which initial visualizations are helpful

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Our result:

  • Outlined UI ideas as a basis for discussion and development
  • Visible options for making decisions early
  • Clarity about which approaches should be further developed
Let's Talk

Conceptual Design

Description:

The rough concept creates a first layout framework that makes it visible how content is to be managed and functions should be arranged. The presentation is deliberately reduced — enough to understand the arrangement, logic and process without anticipating design details. The layouts are static and are used to coordinate the structure and structure. On this basis, it is possible to decide early on whether the direction is right.

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Your input:

  • Confirmed requirements or initial sketches as a basis
  • Clarifying which areas should be structured first

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Our result:

  • Low-fidelity layouts with recognizable functional and navigation logic
  • Basis for feedback on structure and structure
  • Basis for further conceptual and design steps
Let's Talk

Low Fidelity Prototyping

Description:

In low-fidelity prototyping, initial layouts are combined in such a way that a clickable process is created. The presentation remains reduced, but is already based on real usage situations. The aim is to make interactions tangible, to play through click paths and to recognize early on where orientation is arising or uncertainty occurs. The prototype is used to test functionality — before visual design goes into detail.

‍

Your input:

  • Existing structure layouts or defined processes
  • Clarify which interactions should be prioritized for prototyping

‍

Our result:

  • Clickable low-fidelity prototype for early testing of processes
  • First insights into what navigation and usage feel like
  • Basis for testing and preparing high-fidelity work
Let's Talk

Moodboards Refinement

Description:

The design language creates a shared understanding of how the product should feel. By refining mood boards, this atmosphere becomes tangible and easy to grasp. Based on workshops and initial feedback, we consolidate colors, imagery, typography, and overall visual tone into a clear direction. The mood board is not a collection of individual style references, but a guiding concept that defines the attitude and expression of the design.

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Your input:

  • Feedback on initial visual directions or workshop results
  • Insight into the desired brand impact or creative mood

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Our result:

  • Refined mood board with a clear visual appearance
  • Visual guiding idea as a guide for subsequent UI design
  • Common understanding of what mood the product should convey
Let's Talk

Implement experiences

Concepts can be experienced. We design interfaces, iteratively test and refine details.

Objective: Intuitive, accessible, and consistent user experiences.

Detailed Design

Description:

In the detailed concept, the structure of the interface is converted into a detailed, visual design. Elements are designed with pixel accuracy, distances, hierarchies and interactions are clarified. The aim is to develop the image in such a way that it reflects clarity, attitude and brand identity. The detailed design creates a UI image that no longer needs to be interpreted, but shows how the interface should later look and be guided.

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Your input:

  • Coordinated low-fidelity basis or defined interaction framework
  • Insight into brand identity, tonality, or existing design guidelines

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Our result:

  • High-fidelity designs with final visual expression
  • Clear UI status as a reference for voting and approval
  • Basis for subsequent implementation or prototyping
Let's Talk

UI Style Guide

Description:

A UI style guide determines how design, language and interaction should work together. It defines colors, typography, operating elements and visual patterns in such a way that later designs can be implemented consistently — even across different teams or systems. The style guide does not serve as a fixed set of rules, but as a reference for clear, recognizable design. In this way, the design remains consistent, comprehensible and compatible with future expansions.

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Your input:

  • Insight into existing design or product identity
  • Clarify how much design guidance the team needs

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Our result:

  • Documented UI style guide with clear design and interaction principles
  • Uniform basis for design, implementation and development
  • Basis for consistent product design across releases and teams
Let's Talk

Component Libraries

Description:

Component libraries provide UI components that are precisely defined and prepared for reuse — for example in a central design environment such as Figma. Each component is clearly described visually, functionally and in behavior and can be used without redesigning. This speeds up work and ensures that design remains consistent, even when multiple people or teams are working on it. The component library makes the design system usable in everyday life.

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Your input:

  • Insight into recurring UI elements or functional patterns
  • Clarification of how flexible or binding components should be used

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Our result:

  • Prepared component library as a design basis
  • Reusable UI building blocks for design and development teams
  • Consistent implementation with reduced design effort
Let's Talk

Design System

Description:

A design system connects aesthetics, language, and interaction into a consistent whole. It defines more than just UI components; it encompasses tone of voice, naming conventions, behaviors, and the core principles that guide decision-making. This creates a system that bridges the gap between design and development, enabling reusability without sacrificing character or brand identity. A successful design system evolves over time and empowers teams to scale products consistently—across releases, platforms, and roles.

‍

Your input:

  • Insight into existing design and communication principles
  • Clarification of how binding the system should be and what degrees of freedom are desired

‍

Our result:

  • Documented design system with components, language and design guidelines
  • Uniform basis for UI, language and interaction in the product
  • Basis for scalable, consistent product development across teams
Let's Talk

Responsive Design

Description:

Responsive design ensures that user interfaces remain understandable and easy to use on various devices. We don't design for individual screen sizes, but for use situations: What does someone need on a smartphone with quick access — and what on the desktop with more room for orientation? The design adapts flexibly without losing clarity or expression. The result is an interface that works and supports all devices consistently.

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Your input:

  • Insight into relevant usage contexts and device types
  • Prioritize which content should be focused on which devices

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Our result:

  • Design that adapts flexibly to different screen sizes
  • Clear prioritization of content depending on usage situation
  • Basis for a consistent user experience across all devices
Let's Talk

Low Fidelity Prototyping

Description:

In low-fidelity prototyping, initial layouts are combined in such a way that a clickable process is created. The presentation remains reduced, but is already based on real usage situations. The aim is to make interactions tangible, to play through click paths and to recognize early on where orientation is arising or uncertainty occurs. The prototype is used to test functionality — before visual design goes into detail.

‍

Your input:

  • Existing structure layouts or defined processes
  • Clarify which interactions should be prioritized for prototyping

‍

Our result:

  • Clickable low-fidelity prototype for early testing of processes
  • First insights into what navigation and usage feel like
  • Basis for testing and preparing high-fidelity work
Let's Talk

High Fidelity Prototyping

Description:

In high-fidelity prototyping, the developed design is combined to form an interactive prototype. Functions, states and navigation are simulated in such a way that a real user experience is created — including typical processes, state changes or data behavior. The aim is to make impact and usability immediately tangible and to provide feedback under conditions that are as real as possible before development begins.

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Your input:

  • Coordinated high-fidelity designs as a basis
  • Clarifying which interactions and processes should be simulated

‍

Our result:

  • Clickable high-fidelity prototype with realistic user guidance
  • Provable process for tests, presentations or decision-making rounds
  • Basis for handover to development or final validation
Let's Talk

Icons and Illustrations

Description:

Icons and illustrations provide orientation and express digital products and brand identities. We design them in such a way that they convey meaning — whether in interfaces, presentations or external communication. The focus is not on decorative effect, but on comprehensibility: What helps to capture content more quickly, to recognize functions or to make a mood perceptible? This creates elements that provide orientation and strengthen the visual identity.

‍

Your input:

  • Insight into desired tonality and visual posture
  • Clarification of which content or usage situations should be visually supported

‍

Our result:

  • Design of consistent icons or illustrations with clear function and expression
  • Visual elements that promote understanding and recognition — within the product and beyond
  • Connectable basis for UI, communication and brand identity
Let's Talk

Iterative Design

Description:

Iterative design means not seeing design as a one-off step, but as an ongoing approach to a sustainable solution. Based on feedback and test results, designs are specifically adapted, sharpened and developed. Each iteration brings clarity: What supports use, what irritates and where is there potential for simplification or clarification? As a result, the design gradually gains maturity and impact.

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Your input:

  • Feedback from tests, reviews, or stakeholder feedback
  • Openness to adaptation based on real usage insights

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Our result:

  • Revised design statuses based on clearly justified decisions
  • Visible progress from designs to reliable solutions
  • Documented derivation for designed adjustments
Let's Talk

Improve usability

Everyday use reveals whether a design works.
We analyze usage and optimize it in a targeted manner.

Objective: Sustainable improvement of the user experience.

User Training

Description:

User training helps users to use new functions or systems confidently and competently. Instead of simply explaining functions, we show how the product can be used in everyday life – in an understandable way, step by step, and with a focus on typical initial hurdles. To this end, we develop training materials or accompanying documentation that provide guidance and facilitate the transition without overwhelming users.

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Your input:

  • Insight into who will be working with the system and what previous experience is available
  • Clarification of the form in which support should be offered (e.g. guide, video, brief information)

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Our result:

  • Training material or documentation that reduces barriers to use
  • Clearly structured content that makes it easier to get started and provides security
  • Basis for independent use without constant support
Let's Talk

UI Updates and Redesign

Description:

When functions or requirements change, the interface must also grow with them. During UI updates and redesigns, we adapt existing interfaces so that they clearly support new content, processes or expectations — without creating breaks in user experience. In doing so, we check what can remain, what looks outdated and where simplification or restructuring is necessary. The goal is not a radical restart, but a further development that keeps the product consistent and sustainable.

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Ihr input:

  • Insight into new features, requirements, or usage issues
  • Clarification of which areas should be revised or rethought

‍

Our result:

  • Revised UI elements and layouts tailored to new requirements
  • Harmonized interface that brings together existing and new features
  • Basis for consistent product development
Let's Talk

UI Migration Planning

Description:

UI Migration Planning ensures that users don't lose touch when switching to a new interface. We are planning the transition in such a way that functions are recognized, orientation is maintained and new elements are introduced in an understandable way. In doing so, we take into account which steps make sense in which order and where communicative support or accompanying advice is necessary. The goal is a transition that does not irritate but creates trust.

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Your input:

  • Insight into existing and new UI states
  • Clarification of which user groups should be converted and when.

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Our result:

  • Migration plan with a clear sequence and accompanying measures
  • Suggestions for communication support during the transition
  • Basis for a smooth introduction of new UI versions
Let's Talk

End-of-Life UI Adaptions

Description:

When a product or function expires, a design is needed that makes this transition understandable for users. End-of-life UI adaptations ensure that information is communicated promptly, clearly and respectfully — without irritating or disrupting the user experience. The aim is to provide orientation, identify alternatives and ensure trust even during the transition phase.

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Your input:

  • Insight into which functions or areas are being discontinued and at what time
  • Clarification of how users should be informed and, if necessary, forwarded

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Our result:

  • UI adjustments that clearly and transparently accompany the exit
  • Tips or microcopy that provide orientation and avoid frustration
  • Basis for a respectful transition without conflicts of use
Let's Talk

Develop systems

Products grow. Design must grow with them.
We ensure that design remains consistent and compatible over the long term.

Objective: Scalable design solutions for growing systems and teams.

Benchmark Analysis

Description:

A benchmark analysis shows how your own website is perceived in comparison to other offerings. We examine competitor sites from the user’s perspective and evaluate which solutions provide orientation, build trust, or clarify functionality. This is not about imitation, but about insight: Where does your own solution require action, and which best practices demonstrate effective success? The analysis provides clarity on where optimization is worthwhile and which approaches hold real substance.

‍

Your input:

  • Insight into the market environment and relevant objectives
  • Joint clarification of comparative criteria

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Our result:

  • Evaluated comparison of your own solution and standard market approaches
  • Visible need for action in user experience
  • Inspiration from working solutions from other providers
Let's Talk

Brand Workshop

Description:

A brand workshop provides clarity about what a brand stands for and what attitude it conveys. Together, we define values, tone of voice, and expression—not merely as a collection of terms, but as a guide for future design. This brand identity forms a design philosophy that steers UI decisions and ensures that digital products tangibly communicate the brand’s core attitude.

‍

Your input:

  • Insight into existing brand or communication principles
  • Willingness to sharpen attitude and expression together

‍

Our result:

  • Joint definition of brand values and design approach
  • Derivatives of how this identity can be shown in digital products
  • Basis for consistent design decisions throughout the project
Let's Talk

Design System

Description:

A design system connects aesthetics, language, and interaction into a consistent whole. It defines more than just UI components; it encompasses tone of voice, naming conventions, behaviors, and the core principles that guide decision-making. This creates a system that bridges the gap between design and development, enabling reusability without sacrificing character or brand identity. A successful design system evolves over time and empowers teams to scale products consistently—across releases, platforms, and roles.

‍

Your input:

  • Insight into existing design and communication principles
  • Clarification of how binding the system should be and what degrees of freedom are desired

‍

Our result:

  • Documented design system with components, language and design guidelines
  • Uniform basis for UI, language and interaction in the product
  • Basis for scalable, consistent product development across teams
Let's Talk

Icons and Illustrations

Description:

Icons and illustrations provide orientation and express digital products and brand identities. We design them in such a way that they convey meaning — whether in interfaces, presentations or external communication. The focus is not on decorative effect, but on comprehensibility: What helps to capture content more quickly, to recognize functions or to make a mood perceptible? This creates elements that provide orientation and strengthen the visual identity.

‍

Your input:

  • Insight into desired tonality and visual posture
  • Clarification of which content or usage situations should be visually supported

‍

Our result:

  • Design of consistent icons or illustrations with clear function and expression
  • Visual elements that promote understanding and recognition — within the product and beyond
  • Connectable basis for UI, communication and brand identity
Let's Talk

Design Brief Creation

Description:

A design brief consolidates what the design should represent and the requirements it must meet. We capture goals, expectations, and constraints to ensure that subsequent design decisions are built on a solid foundation. The brief serves as a point of reference: defining the intended impact, the priorities, and the clear boundaries of the project. This provides orientation before the first drafts are even developed.

‍

Your input:

  • Insight into project goals, expectations and framework conditions
  • Willingness to jointly clarify the design direction

‍

Our result:

  • Clearly structured design letter with goals, requirements and limits
  • Orientation for subsequent design steps
  • Common basis for feedback and decision-making processes
Let's Talk

Expert Review

Description:

An expert review shows how well a product works from the perspective of experienced UX professionals. We check whether user guidance, language and interface logic provide orientation or create confusion. In doing so, we are guided by established usability and design principles without applying them dogmatically. Instead of processing lists, we look at what the user experience feels like and where there is friction. The result: clear assessments, quick wins and targeted recommendations that significantly increase product quality.

‍

Your input:

  • Joint coordination of key usage scenarios
  • Access to the product or prototype
  • Optionally available functional descriptions or documentation

‍

Our result:

  • Analysis of key strengths and weaknesses in the user experience
  • Identification of quick wins and structural improvement potential
  • Specific recommendations to increase clarity, consistency, and usability
Let's Talk

Expert Report

Description:

An expert opinion (usability report, accessibility test, UX report, usability report, accessibility report) creates reliability for product decisions. We check whether a product is suitable for use or barrier-free use and are guided by recognized standard criteria. It is assessed how well these requirements are met in a real context of use. This makes it possible to see what is already wearing and where gaps still exist. The result is verifiable evidence that provides guidance for further development.

‍

Your input:

  • Common understanding of the context of use
  • Coordination of audit priorities and target groups
  • Access to the product or prototype

‍

Our result:

  • Written, signed report including verifiability of the evaluation
  • Documentation of compliance with usability or accessibility requirements
  • Specific starting points for standard-compliant development
Let's Talk

Trend Analysis

Description:

Trend analysis makes visible how visual design is developing in the digital space and which trends could shape future perception. We observe current design movements and interpret which of them have the potential to be relevant in the long term. The aim is not to copy trends, but to consciously orient design in such a way that it is compatible today and lasts tomorrow.

‍

Your input:

  • Insight into brand attitude or desired design positioning
  • Clarification of the environment in which the design should be effective

‍

Our result:

  • Overview of relevant and emerging design trends in a project context
  • Assessment of which developments can contribute to design
  • Information on where topicality can be used consciously
Let's Talk

Stakeholder Workshop

Description:

A stakeholder workshop creates the space to reveal diverse perspectives and formulate shared goals. We bring relevant participants together to make expectations transparent and clarify which direction for the product or project can be collectively supported. This is not just about alignment, but about mutual understanding: identifying which interests are at play, where tensions exist, and how to derive a common path that provides clear orientation for the next steps.

‍

Your input:

  • Identify relevant stakeholders or decision makers
  • Willingness to clarify goals together

‍

Our result:

  • Transparent view of expectations and objectives
  • Common basis for priorities and next steps
  • Documented communication as a basis for further action
Let's Talk

Why UseTree when it comes to design

Design determines whether products are understood.
Not through appearance, but through clarity, structure, and attitude.

‍

We shape design as a bridge between people, brands, and systems.
So that complexity can be managed and trust is created.

DOS

What we do

‍

  • We create understandable structures.
  • We think of design from a human perspective.
  • We integrate accessibility right from the start.
  • We make design consistent and scalable.
  • We translate attitude into design.

Dont's

What we don't do

‍

  • No design for design's sake
  • No visual cosmetics without a concept
  • No interfaces just for experts
  • Don't ignore the usage context
  • No design without responsibility

Our Conclusion

‍

Good design works.

For everyone, not just a few.

Do you have any questions?

Let's find out what your users really need, and how you can turn insights into impact.

Stefan Häber

Stefan Häber

Design Lead

design@usetree.com
+49 30 8632919-1
Get in touch

Our work in practice

How we turn ideas into products

We are UseTree.

The Experience Company.

Innovation comes with experience.

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