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WHAT MAKES US DIFFERENT
We think beyond interfaces. We connect people, technology and organisations to create digital experiences that reduce complexity, build trust and make a lasting impact.
Our foundations
Why we do what we do
Because digital products only work when people understand them.
Because good design must consider everyone.
Because accessibility is the foundation of genuine inclusion.
Empathy for people, curiosity in how we think, reliability in how we collaborate and passion for what we do.
We design accessible products that enrich people’s lives.
We remove the barriers people encounter every day when using products and services.
A digital world that everyone can experience with ease and joy.
Empathy for people, curiosity in how we think, reliability in how we collaborate and passion for what we do.
We design accessible products that enrich people’s lives.
We remove the barriers people encounter every day when using products and services.
A digital world that everyone can experience with ease and joy.
Our Team
MORE THAN THE SUM OF OUR PARTS
Research, Design, Content and Strategy. Different perspectives, united by empathy and shared responsibility. We bring our expertise together across disciplines to create digital experiences that people understand, enjoy and value over time.
Charles Eames
Don Norman

Frank Chimero

Julia Fritzsche
Managing Director & Senior Conversation Designer
Strategy
Research
Content
Management
Management

Cornelia Lüderitz
Senior Digital Product Researcher
Research
User Research Methods
Regulatory Requirements

Nastasja Schäfer
Senior Digital Product Strategist (Accessibility)
Strategy
Design
Designer
Accessibility

Oliver Hannemann
Senior Digital Product Designer & Design Engineer
Strategy
Design
Designer
Design Systems

Laura Dressler-Pasenau
Senior Digital Product Designer (Accessibility)
Design
Coach/Trainer
Accessibility

Kimia Amir-Moazami
Digital Product Designer & Product Lead, Semtriq
Design
Strategy
Designer
Design Systems

Sarah Göttling
Digital Product Designer (AI & Research)
Research
Design
User Research Methods
Coach/Trainer
Why UseTree
The difference
We don’t design to impress. We design to make a difference. Because people need digital experiences that truly work.









