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Research that provides direction

For us, research is not a tool, but a mindset. It reveals where needs lie, where friction arises, and makes impact measurable. Not as an end in itself, but as a foundation for good decisions.

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Why Research

Because assumptions aren't enough

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Good products start with the right questions. What motivates people to use or avoid a product? What makes an experience truly relevant? Research helps to find answers. So that decisions are based on evidence instead of assumptions.

Why Research

Because assumptions aren't enough

‍

Good products start with the right questions. What motivates people to use or avoid a product? What makes an experience truly relevant? Research helps to find answers. So that decisions are based on evidence instead of assumptions.

Our research mindset

Understanding means questioning your own perspectives

‍

We observe before we interpret. We test before we evaluate. We learn before we design. This is how we approach every task. With the method that fits the goal, not because it is convenient, new, or loud.

Our research mindset

Understanding means questioning your own perspectives

‍

We observe before we interpret. We test before we evaluate. We learn before we design. This is how we approach every task. With the method that fits the goal, not because it is convenient, new, or loud.

Empowering teams

Research as a shared foundation

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Good research creates a common orientation. It reveals user reality before design and development begin.

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At UseTree, research is developed collaboratively, coordinated with stakeholders, and documented in a way that is understandable to all teams. These efforts result in a shared knowledge base that accelerates decision making and reduces risks.

Empowering teams

Research as a shared foundation

‍

Good research creates a common orientation. It reveals user reality before design and development begin.

‍

At UseTree, research is developed collaboratively, coordinated with stakeholders, and documented in a way that is understandable to all teams. These efforts result in a shared knowledge base that accelerates decision making and reduces risks.

What research is capable of achieving

Understanding people

Identify needs, sharpen personas and derive requirements from them

Differentiate brands

Analyze target groups, strengthen brand profile and thus ensure relevance

Reduce costs

Avoiding undesirable developments through evidence based decisions

Increase satisfaction

Create experiences that meet expectations and build trust

Guide decisions

Validate ideas, set priorities, and invest where it counts

Reduce risks

Identify user problems early on before they become expensive.

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"I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts."

Bill Gates

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Our process: Research across the entire product life cycle

Research is not a single phase. It accompanies digital products from the initial idea to ongoing operation and beyond.

Depending on the phase your product is in, research takes on different tasks. Here's how we apply research – targeted, evidence-based, and impact-focused:

initiation
Define
Build
Use
Transition

Create understanding

It all starts with understanding. We explore usage contexts, needs, and expectations before developing solutions.

Goal: A well founded basis for strategic and conceptual decisions.

AK
Requirements Catalog
UJM
User Journey Mapping
N
Netnography
CA
Competitive Analysis
UI
User Interviews

Deriving hypotheses

Findings become assumptions that can be verified.
We structure observations, identify patterns and formulate hypotheses.

Goal: Clarity about what is relevant and needs to be tested.

KR

Kano-Ranking

ORC

Online Research Communities

CEW

Customer Experience Workshop

AK

Requirements Catalog

UI

User Interviews

Check quality

Concepts and prototypes are reviewed before they go live.
Research reduces risks before they become expensive.

Goal: Ensuring quality and avoiding undesirable developments.

UT

Usability Testing

UUT

Unmoderated usability/UX test

BM

Benchmark Analysis

ER

Expert Review

CW

Cognitive Walkthrough

AC

Accessibility Consulting

UI

User Interviews

Securing learning

Needs are changing. Products too.
We help organizations to anchor research sustainably.

Goal: Learning teams and continuous development.

UT

Usability Testing

UUT

Unmoderated usability/UX test

AT

Accessibility Testing

A/B

A/B Testing

UCA

User Cohort Analysis

AH

Analytics & Heatmaps

CSA

Customer Support Analysis

MS

Mystery Shopping

UI

User Interviews

Measuring impact

What really happens becomes apparent during operation.
We combine qualitative findings with quantitative data.

Goal: Understand real user behavior and improve it in a targeted manner.

UXC

UX Curve

PW

Potential-Workshops o. Interviews

DTW

Design Thinking Workshop

RA

Retrospective Analysis

MS

Mystery Shopping

UI

User Interviews

Why UseTree when it comes to research

Good decisions require understanding.
For us, research is not an end in itself, but the basis of responsible product development.

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We do research to test assumptions and make real use visible.
So that decisions become reliable.

DOS

What we do

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  • We combine empathy with evidence.
  • We make digital accessibility the standard.
  • We make user reality visible — before development begins.
  • We provide insights that enable decisions.
  • We make research usable and manageable for teams.
  • We don't just measure, we understand.

Dont's

What we don't do

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  • No methodology bingo
  • No research without a clear question
  • No interviews without evaluation
  • No data without context
  • No results without consequences

Our Conclusion

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Good research replaces opinions with knowledge.

And makes decisions sustainable.

Do you have any questions?

Let's discuss your research project and work together to create clarity, direction, and impact.

Dr. Anna Trukenbrod

Dr. Anna Trukenbrod

Research Lead

request@usetree.com
+49 30 8632919-1
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Our work in practice

How we turn ideas into products