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Data Insights & Experience Analytics

Data insights & experience analytics in detail

Understanding UX. substantiate decisions.

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Impact & Responsibility

Understanding usage

‍

Digital products generate huge amounts of usage data every day.

But without structure, they often remain unused:

‍

  • Product teams discuss assumptions instead of facts.
  • UX issues remain invisible.
  • And opportunities for improvement are overlooked.

‍

Experience Analytics creates transparency about how products are actually being used.

Impact & Responsibility

Understanding usage

‍

Digital products generate huge amounts of usage data every day.

But without structure, they often remain unused:

‍

  • Product teams discuss assumptions instead of facts.
  • UX issues remain invisible.
  • And opportunities for improvement are overlooked.

‍

Experience Analytics creates transparency about how products are actually being used.

Make behavior visible

‍

Experience analytics is changing the way we look at digital products.

We make visible:

‍

  • How users interact with products
  • Where they break off
  • Where processes are unnecessarily complex
  • And where real use occurs

‍

This makes it possible to see what works in the product.
And where concrete improvements are needed.

Make behavior visible

‍

Experience analytics is changing the way we look at digital products.

We make visible:

‍

  • How users interact with products
  • Where they break off
  • Where processes are unnecessarily complex
  • And where real use occurs

‍

This makes it possible to see what works in the product.
And where concrete improvements are needed.

Our stance

Using data sensibly

‍

Analytics isn't a dashboard. And not a collection of metrics.

‍

Only when data, usage context and UX expertise are combined, real added value is created. We always look at usage data in the context of product strategy, user experience, and business goals.

‍

Our goal isn't more data. Our goal is better decisions: data-based, user-centered & product-relevant

Our stance

Using data sensibly

‍

Analytics isn't a dashboard. And not a collection of metrics.

‍

Only when data, usage context and UX expertise are combined, real added value is created. We always look at usage data in the context of product strategy, user experience, and business goals.

‍

Our goal isn't more data. Our goal is better decisions: data-based, user-centered & product-relevant

What makes data insights possible

Create transparency

Understanding how users actually interact with web portals and apps.

Make UX problems visible

Identify bottlenecks, interruptions and inefficient processes.

Objectify discussions

Make product decisions based on data. Not on gut feeling.

‍

Support product strategy

Link usage with business goals and make progress measurable.

Align teams

Product management, UX and project management work with the same database.

‍

Continuously improve products

UX optimization is becoming a continuous process.

‍

Experience analytics is right at the start

‍

Data is only valuable if it is collected systematically. That is why we support the entire life cycle.

AH

Analytics & Heatmaps

BL

Business Link

DI

Dashboard & Insights

DPI

Data Pipeline & Infrastructure

KPI

KEIs/KPIs

TC

Tracking Conception

TD

Tracking Data

TI

Tracking Implementation

TQA

Testing & Quality Assurance

Why UseTree when it comes to data insights & experience analytics

Digital products continuously generate usage data. But data alone does not create insights.

Only when they are properly structured, interpreted and combined with UX expertise do they create real added value.

Experience analytics is therefore not a reporting topic for us. But a central component of good product development. We understand data in the context of usage, product strategy, and business goals.

Our claim is clear: use data in such a way that it enables better decisions. And measurably improve products.

DOS

What we do

‍

  • We analyse usage data in the context of real usage situations.
  • We develop clear tracking concepts across multiple products.
  • We create a reliable database for product teams.
  • We combine experience analytics with UX expertise and product understanding.
  • We make usage transparent for product management, UX and project teams.
  • We link usage data with business goals and product strategy.

Dont's

What we don't do

‍

  • We do not collect data without a clear question.
  • We don't build dashboards without a context of use.
  • We don't optimize metrics unrelated to user experience.
  • We don't look at data in isolation from product strategy and business goals.
  • We don't create reporting structures that no one uses.
  • We're not replacing UX research with pure analytics.
  • And we don't see tracking as an end in itself. But as a tool for better products and well-founded decisions.

‍

Understanding UX. Improve products.

Data already exists. The key question is: Are we using them correctly?

Do you have any questions?

Let's find out together what insights are in your usage data.

Dr. Anna Trukenbrod Senior UX Data Anylyst

Dr. Anna Trukenbrod

Senior Data Analyst

research@usetree.com
+49 30 8632919-1
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Our work in practice

How we turn ideas into products