Tracking Data
Description
The analysis of existing tracking data creates transparency about the current data situation of a product or a product landscape. We check which usage data is already being collected and how reliable this data is. In doing so, we identify gaps in tracking, inconsistent event structures and missing parameters. The aim is to create a robust basis for experience analytics and to ensure that future decisions are based on complete and meaningful data.
Your input
- Access to existing tracking systems and analytics platforms
- Overview of current tracking concepts or event definitions
Our result
- Overview of existing tracking data and event structures
- Identified gaps and inconsistencies in tracking
- Recommendations to improve data collection
TD
