Tracking Conception
Description
A clear tracking concept defines which usage data is really relevant. Together, we develop a structured event and parameter concept that works consistently across individual products. In doing so, we take into account different platforms such as web, iOS and Android and ensure uniform tracking logic. The aim is a scalable analytics concept that makes usage behavior comparable and remains usable in the long term.
Your input
- Overview of the product landscape and central user processes
- Information on product goals and relevant KPIs
Our result
- Structured definition of events and parameters
- Uniform tracking concept across multiple products
- Development and analytics documentation
TC
