Description:

Not all users experience a product in the same way—nor at the same time. In user cohort analysis, we look at different user groups over a defined period of time and reveal how behavior and interaction develop. This shows which features are successful in the long term, where interest wanes, and where new patterns emerge. Looking at data over time creates a basis for understanding developments not just at specific points in time, but over the course of time.

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Your input:

• Common understanding of the relevant user groups or time periods
• Access to the product or prototype for analysis

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Our result:

• Identification of usage trends within defined groups
• Visible changes in behavior over time
• Indications of which areas show stability and where there is a need for adjustment