Description:

Good decisions are made when everyone shares the same vision of the user reality. In the Customer Experience Workshop, we visualize how users interact with the product, the expectations they bring, and where friction occurs. Together with stakeholders, we structure experiences, pain points, and opportunities across key touchpoints. This creates a shared understanding of where the product must make an impact—and the requirements that follow.

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Your input:

• Knowledge about relevant user groups
• Participation of key stakeholders in the workshop

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Our result:

• Joint customer experience map with touchpoints, pain points and opportunities
• Derived requirements and focus areas for product development or service design
• Clarity about relevant user experiences as a basis for decision-making