Description:

Market Opportunity Scoring helps identify requirements whose implementation can provide the product with a tangible competitive advantage. We observe real usage situations on-site, talk to people about their tasks, and gather evidence on where existing solutions fall short. These requirements are bundled and evaluated by all stakeholders according to their relevance and market potential. This results in a prioritization that highlights which further developments are strategically most rewarding.

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Your input:

• Access to people or contexts in which the product is used
• Insight into market or competitive ambitions

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Our result:

• Collection and consolidation of market-relevant requirements
• Evaluated classification according to market potential and current level of fulfillment
• Ranking of requirements as a basis for decision-making for product development