Description

A linguistic style guide makes language designable and consistent. It defines how users are addressed, the desired tone of voice, and which phrasings should be encouraged or avoided. This isn't about rigid rules, but about providing orientation: What defines good language within the product, how does it sound—and what doesn't belong? This creates a foundation that simplifies the writing process and makes linguistic decisions transparent and reproducible.

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Your input:

• Insight into existing language elements or examples of communication
• Clarifying which language and brand identity should shape the style

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Our result:

• Documented style guide with address, tone and formulation guidelines
• Examples of suitable and unsuitable text variants
• Basis for consistent language in UI, product texts and communication