Business Model Canvas

The Business Model Canvas helps to systematically develop, analyse and refine business models. We examine nine key building blocks, including customer segments, value propositions, revenue streams and cost structures. This allows us to visualise relationships, challenge assumptions and identify opportunities for new or existing digital products. The result is a shared understanding of the business model as a foundation for strategic decisions.

When is the Business Model Canvas useful?

This method is suitable when developing new business models, reviewing existing offerings or strategically repositioning digital products from a commercial perspective.

Typical questions include:

• What specific value does our product offer to which target groups?
• How do we create and deliver this value?
• Which resources, activities and partnerships are essential?
• How can our business model achieve long-term commercial success?

The Business Model Canvas is particularly useful in the early stages of innovation, when developing new digital business models or strategically refining existing products.

How do we approach it?

1. Analyse the business model

Together, we examine the existing or planned business model. We gather relevant information about target groups, value propositions, channels, resources, partnerships, revenue streams and costs.

2. Identify relationships and opportunities

We structure the findings using the nine building blocks of the Business Model Canvas. We challenge assumptions, identify dependencies and highlight opportunities, risks and potential weaknesses.

3. Refine the business model

Based on the findings, we develop and compare potential business model variations. Together, we assess their potential, prioritise outstanding questions and define the next steps for validation and implementation.

What will you receive?

You receive a structured overview of your business model and a sound basis for its strategic development.

Depending on the project, the deliverables include:

• A completed Business Model Canvas covering all nine key building blocks
• An overview of relevant assumptions, opportunities and risks
• Actionable recommendations for validating and refining the business model

This helps you understand how your product can create commercial value, which factors are critical to its success and where strategic action is needed.