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Hello Studio!
Carefully digitize the casting process
eCastings are increasingly replacing live castings. Models create daily photo and video presentations for this purpose. If these are sent via email or download link, unnecessary detours arise. This costs time, makes archiving difficult and endangers valuable image material.
Sector
Consumer Products and Services
Principle
Period
3 months
Starting position
Everyday casting is fast. And surprisingly complex.
Requests reach agencies via email. Feedback comes via Messenger. Pictures, videos and requirements are spread across different tools. The status of a casting is rarely clear. For agencies, this means a high level of coordination effort. For models, uncertainty and lack of orientation.
The founders of Hello Studio knew this situation from personal experience. They worked in exactly these processes on a daily basis. And they realized that the problem does not lie with individual participants. It is structural.
The idea
Hello Studio was born from this insight.
Not as another tool, but as a clear, central location for casting communication. The aim was not to reinvent the existing process, but to present it in a comprehensible, transparent and reliable way. For agencies as well as for models.
Starting position
Everyday casting is fast. And surprisingly complex.
Requests reach agencies via email. Feedback comes via Messenger. Pictures, videos and requirements are spread across different tools. The status of a casting is rarely clear. For agencies, this means a high level of coordination effort. For models, uncertainty and lack of orientation.
The founders of Hello Studio knew this situation from personal experience. They worked in exactly these processes on a daily basis. And they realized that the problem does not lie with individual participants. It is structural.
The idea
Hello Studio was born from this insight.
Not as another tool, but as a clear, central location for casting communication. The aim was not to reinvent the existing process, but to present it in a comprehensible, transparent and reliable way. For agencies as well as for models.
Starting position
Everyday casting is fast. And surprisingly complex.
Requests reach agencies via email. Feedback comes via Messenger. Pictures, videos and requirements are spread across different tools. The status of a casting is rarely clear. For agencies, this means a high level of coordination effort. For models, uncertainty and lack of orientation.
The founders of Hello Studio knew this situation from personal experience. They worked in exactly these processes on a daily basis. And they realized that the problem does not lie with individual participants. It is structural.
The idea
Hello Studio was born from this insight.
Not as another tool, but as a clear, central location for casting communication. The aim was not to reinvent the existing process, but to present it in a comprehensible, transparent and reliable way. For agencies as well as for models.
The challenge
A casting consists of many small decisions.
Who is being asked. Who responded. What is still missing. And what is the current situation.
All of this had to be digitally mapped without slowing down the process. At the same time, the solution should remain intuitive. Without training. No need for explanation. A platform that supports instead of generating additional work.
Our Approach
Together with the founders, we have analysed the casting process in detail. Step by step. From the agencies' perspective. And from the models' point of view.
Workshops made it visible which information is really relevant at which point in time. The result was a clearly structured process that not only collects communication, but also manages it in a targeted manner. With clear status messages and clear next steps.
The challenge
A casting consists of many small decisions.
Who is being asked. Who responded. What is still missing. And what is the current situation.
All of this had to be digitally mapped without slowing down the process. At the same time, the solution should remain intuitive. Without training. No need for explanation. A platform that supports instead of generating additional work.
Our Approach
Together with the founders, we have analysed the casting process in detail. Step by step. From the agencies' perspective. And from the models' point of view.
Workshops made it visible which information is really relevant at which point in time. The result was a clearly structured process that not only collects communication, but also manages it in a targeted manner. With clear status messages and clear next steps.
The challenge
A casting consists of many small decisions.
Who is being asked. Who responded. What is still missing. And what is the current situation.
All of this had to be digitally mapped without slowing down the process. At the same time, the solution should remain intuitive. Without training. No need for explanation. A platform that supports instead of generating additional work.
Our Approach
Together with the founders, we have analysed the casting process in detail. Step by step. From the agencies' perspective. And from the models' point of view.
Workshops made it visible which information is really relevant at which point in time. The result was a clearly structured process that not only collects communication, but also manages it in a targeted manner. With clear status messages and clear next steps.
The solution
Hello Studio depicts the entire casting process in a continuous digital flow.
Agencies keep track of ongoing castings, feedback and decisions. Models can see where they stand and what is expected of them at all times. All relevant information is bundled in one place.
The interface is deliberately designed to be quiet and reduced. Clear hierarchies and recurring patterns ensure orientation and safety in daily use.
The solution
Hello Studio depicts the entire casting process in a continuous digital flow.
Agencies keep track of ongoing castings, feedback and decisions. Models can see where they stand and what is expected of them at all times. All relevant information is bundled in one place.
The interface is deliberately designed to be quiet and reduced. Clear hierarchies and recurring patterns ensure orientation and safety in daily use.
The solution
Hello Studio depicts the entire casting process in a continuous digital flow.
Agencies keep track of ongoing castings, feedback and decisions. Models can see where they stand and what is expected of them at all times. All relevant information is bundled in one place.
The interface is deliberately designed to be quiet and reduced. Clear hierarchies and recurring patterns ensure orientation and safety in daily use.
Impact
Hello Studio brings structure to a previously fragmented process.
Communication is becoming clearer. Decisions are getting faster. Misunderstandings are declining. Cooperation between agency and model is becoming more reliable and transparent.
What began as a recognized weak point in the founders' everyday lives is now a digital solution that significantly simplifies casting processes.
Impact
Hello Studio brings structure to a previously fragmented process.
Communication is becoming clearer. Decisions are getting faster. Misunderstandings are declining. Cooperation between agency and model is becoming more reliable and transparent.
What began as a recognized weak point in the founders' everyday lives is now a digital solution that significantly simplifies casting processes.
Impact
Hello Studio brings structure to a previously fragmented process.
Communication is becoming clearer. Decisions are getting faster. Misunderstandings are declining. Cooperation between agency and model is becoming more reliable and transparent.
What began as a recognized weak point in the founders' everyday lives is now a digital solution that significantly simplifies casting processes.
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“The results are fantastic, enchanting and go far beyond our expectations! Now we're in the process of bringing the tool to life — and coming out! ”
Barbara Schulze, Janine Marold, hello studio!
“The results are fantastic, enchanting and go far beyond our expectations! Now we're in the process of bringing the tool to life — and coming out! ”
Barbara Schulze, Janine Marold, hello studio!
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