EN
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Berlin.Industrial.Group
Berlin's industry in a new guise
The Berlin.Industrial.Group. (B.I.G.) brings together companies that work together to actively shape the industry of tomorrow. For this vision, the public image needed a clear, modern and digital translation.
Sector
Industrial Manufacturing
Principle
Period
9 months
Starting position
The Berlin Industrial Group is an association of industrial and technological companies from Berlin. The aim is to bundle competencies, promote innovation and make the region's industrial strength visible.
Until now, there has been no central digital presence that clearly conveys this role. Content, actors and objectives were not presented consistently. It was difficult for external target groups to see what the Berlin Industrial Group stood for, who was involved and what added value the network offered.
Starting position
The Berlin Industrial Group is an association of industrial and technological companies from Berlin. The aim is to bundle competencies, promote innovation and make the region's industrial strength visible.
Until now, there has been no central digital presence that clearly conveys this role. Content, actors and objectives were not presented consistently. It was difficult for external target groups to see what the Berlin Industrial Group stood for, who was involved and what added value the network offered.
Starting position
The Berlin Industrial Group is an association of industrial and technological companies from Berlin. The aim is to bundle competencies, promote innovation and make the region's industrial strength visible.
Until now, there has been no central digital presence that clearly conveys this role. Content, actors and objectives were not presented consistently. It was difficult for external target groups to see what the Berlin Industrial Group stood for, who was involved and what added value the network offered.
Approach and solution
UseTree designed and implemented the Berlin Industrial Group's new website. The focus was on a clear structure that provides orientation and explains the network in a comprehensible way.
To this end, content was reorganized, focal areas were sharpened and a clear information architecture was developed. The website presents the network, its members and goals in a comprehensible way and logically guides users through the content.
The design is deliberately reduced and functional. It supports the industrial context without having a technical effect and creates a professional, trustworthy public image.
Approach and solution
UseTree designed and implemented the Berlin Industrial Group's new website. The focus was on a clear structure that provides orientation and explains the network in a comprehensible way.
To this end, content was reorganized, focal areas were sharpened and a clear information architecture was developed. The website presents the network, its members and goals in a comprehensible way and logically guides users through the content.
The design is deliberately reduced and functional. It supports the industrial context without having a technical effect and creates a professional, trustworthy public image.
Approach and solution
UseTree designed and implemented the Berlin Industrial Group's new website. The focus was on a clear structure that provides orientation and explains the network in a comprehensible way.
To this end, content was reorganized, focal areas were sharpened and a clear information architecture was developed. The website presents the network, its members and goals in a comprehensible way and logically guides users through the content.
The design is deliberately reduced and functional. It supports the industrial context without having a technical effect and creates a professional, trustworthy public image.
Impact
The new website makes the Berlin Industrial Group visible and accessible as a network. Visitors understand more quickly what the initiative stands for and how it fits in. The digital presence strengthens external communication and provides a clear basis for future content and activities.
Impact
The new website makes the Berlin Industrial Group visible and accessible as a network. Visitors understand more quickly what the initiative stands for and how it fits in. The digital presence strengthens external communication and provides a clear basis for future content and activities.
Impact
The new website makes the Berlin Industrial Group visible and accessible as a network. Visitors understand more quickly what the initiative stands for and how it fits in. The digital presence strengthens external communication and provides a clear basis for future content and activities.
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